Social media means more than chat, says recruitment leader

The Adecco Group’s Director of Marketing and Communication, Rick Khinda, says the recruitment industry must engage social media in new ways to engage top talent.

Khinda said Australians are the largest users of social media in the world, ahead of even the US and UK, and as a nation we spend on average almost seven hours a month on networking sites.

“LinkedIn gains around 2000 new members each day in Australia, so we have harnessed a LinkedIn Application that enables our consultants to target potential candidates, “he said.

But Khinda also suggested that social media offers more than a networking tool for recruiters to connect wit potential clients and candidates:

“As well as assisting us to search for talent, social media offers us a medium in which we can provide a better service for our candidates. Our social media strategy also looks at ways that we can use these online mediums for the benefit of the job seeker.”

As part of this strategy, the leading recruiter recently launched the Adecco Jobs Australia Facebook Application, allowing job seekers to receive regular, filtered vacancies on their personal profile.

The global company has already implemented an Adecco iPhone Application in US, UK and France, and intends to release it in Australia in the new year.

“Service excellence requires innovation and constant evolution – but most importantly, it requires a soun understanding of the customer, what they need, how they live,” Khinda said.

“Once you answer these questions,you find the most effective medium of delivery.”