The Adecco Group, the world leader in Human Resource services, announces a global agreement with the International Tennis Federation to become an Official International Sponsor of the Davis Cup.
The agreement began this week at the Davis Cup Final between Serbia and France in Belgrade, and runs until 2013. The partnership extends to the Fed Cup and Adecco will also become the Official HR Partner at both competitions.
“We are proud to partner with the International Tennis Federation in what is the world’s largest international annual team competition in sport. By also acting as the Official HR Partner, we will be showcasing our top-class abilities in recruiting for large scale international sporting competition,” said Adecco Group CEO, Patrick de Maeseneire.
“It is always good news when a top sponsor like Adecco chooses your competition. It is even better news when they decide to come back,” said ITF President, Francesco Ricci Bitti.
“This shows a real vote of confidence for both Davis Cup and Fed Cup and reinforces the current strength of both competitions. We are delighted to welcome Adecco back. They are both friends and colleagues and we know, from experience, that they are a great fit for Davis Cup and Fed Cup.”
Adecco has a long-standing association with the sporting world. The company cooperates with the International Olympic Committee and the International Paralympic Committee on the Athlete Career Programme as well as sponsoring the 3-time US Open winner and world tennis champion, Kim Clijsters, in her comeback career.
Australia is second only to the Americans on the all-time list of Davis Cup champions, having won the title 28 times.