Leading the evolution: Redefining recruitment to support industry change
7 June 2010
Diversified workplaces require diversified recruitment solutions that keep up with the speed at which industries evolve.
Diversified workplaces require diversified recruitment solutions that keep up with the speed at which industries evolve. Australia’s recruiters must anticipate the needs of businesses and job seekers in order to deliver a service that supports industry growth and career success.
“Industries are constantly being shaped by external and internal variables,” says Marc Schonhardt, Research Analyst for the Adecco Group.
“There are any number of things that can affect the needs of
businesses and individuals, from economic climate change and evolution of technologies and processes, to things like changes to legislation and shifts in employment culture.”
Various stimulus plans meant that the Australian Government was one industry that offered a steady performance throughout the most notorious industry shaper of recent times, the GFC. According to the MyCareer Employment Forecast this has been one of the few sectors to experience annual growth for both full time jobs (+3.1%) and part time jobs (+1.7%). The forecast also estimates that our Government’s employment figures will reach 678,000 people in 2010.
In preparation for continued strength in the Government sector, Adecco Australia launched a Government specialty division this year, along with additional targeted divisions recruiting for Office, Contact Centre, Industrial, Trades, and Transport and Logistics.
“As part of our ongoing mission to remain the world’s leading
provider of HR solutions, we must remain ahead of developments in our industry,” said Adecco’s Director of Sales, Bronwen Fitzroy-Ezzy.
““In doing so, we have identified a need for a more specialised approach to recruitment within the Office and Industrial space. Our dedicated Government recruitment division offers our clients and candidates the support of sector specialists, with extensive experience resourcing for Government departments.”
Fitzroy-Ezzy described the Adecco Specialty Divisions as an ‘improved service model’, delivering more tailored employment and career opportunities.
“While Adecco has been servicing these markets for many years, we are now introducing a targeted, vertical market approach, so we can better define our expertise,” she said.
According to Schonhardt’s research, the one size fits all approach isn’t sufficient for Australian recruitment anymore.
“You can’t support growth across the board using uniform intelligence or methodologies. A specialised offering enables an exchange with key stakeholders at eye level,” he said.
“In addition to offering a depth of technical and local expertise, specialty recruiters can share their understanding of the latest trends and developments in these industries and offer an understanding of how industry issues relate to HR challenges.”
Fitzroy-Ezzy said the specialty service model also grants clients and candidates better access to market specific networks, including industry and professional associations. These networks also enable recruiters to search and select candidates more efficiently.
Adecco’s Contact Centre division is leading the way in building strong professional associations, consolidating its position in the market as a connected and informed industry identity. As the exclusive sponsor of the ACCS (Australian Contact Centre Survey) 2010, prepared by Vivaz Research, Adecco Contact Centre can offer clients and candidates expert support.
Adecco Contact Centre assists the release of the ACCS Annual Report, providing a breakdown of the best practice standards within Australia. The report is a widely used resource within the industry for strategic and operational planning.
“Adecco is committed to the evolution of the contact centre sector and we value the opportunity to support innovation and research to improve processes,” Fitzroy-Ezzy said.
“2010 has seen an increased demand for permanent contact centre staff and we want to ensure this growth is sustained. Adecco Contact Centre considers our sponsorship a valuable opportunity to lead the way in best practice and support the most definitive and respected benchmarking source within Australia’s contact centre sector.”
While companies downsized in 2009, the focus on ‘quality over quantity’ for hiring managers became paramount. But as the turnaround in economic confidence continues to translate into the Australian job market, Schonhardt says we will still see a trend toward quality, specialised recruitment.
“Now more than ever businesses are looking for recruiters who they can trust, who know their industry and understand their specific challenges. No one is taking chances on weak hiring decisions in a recovering market.” •
Inga Read, Adecco Group Communications Consultant
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